The Grand Brighton is launching a campaign to drive awareness across corporate and MICE sectors ahead of the reveal of its major façade works. The year-long campaign, ‘Like No Other’, draws on the hotel’s independence and contemporary take on traditional hospitality. The campaign will span the hotel’s communications, kicking off with a 6-month digital drive - ‘Events That Had a Voice’ - set to put the spotlight on milestones that have been hosted by the landmark seafront hotel.
Launching ‘Events That Had a Voice’ is ABBA’s 1974 Eurovision win, a time that saw the hotel take centre stage as the band was catapulted to fame. The significance of the Grand Brighton in their Eurovision win can also be seen at the Southbank Centre’s brand new ABBA exhibition with the recreation of the Napoleon Suite where the band stayed.
Communications are set to drive awareness amongst the corporate and agency community and will bring to life the scope and impact the hotel has had in the live events sector. Other headline events that the hotel has hosted include Brighton’s largest ever beach party and the eponymous Grand Brighton Half Marathon.
Director of Sales, Alison Edwards said: “The hotel’s unique history and independent spirit really does make it ‘Like No Other’, and exploring the events that have taken place over the years show how big a part the hotel has played in popular culture. Brighton is well known for having a vibrant buzz and we want to highlight the hotel’s forward-thinking spirit as part of the city’s cultural legacy, while recognising its wider impact in the UK and beyond.
“2018 will be a milestone year for the hotel as it reveals the fresh new face of its 153 year old façade adding to the array of ‘Events That Had a Voice’ at The Grand Brighton.”